We are excited to have appointed the LGBT marketing agency OUT loud to work with us over the coming months to support GOC in refreshing our branding and website design. OUT loud supported us last year with a successful Facebook ad campaign.
The project is to support the club’s efforts to grow the membership and improve inclusion and diversity by making the website more attractive and user friendly, particularly to younger people, women and LBTQI+ people as well as existing members. It will also provide the design basis for additional online & print marketing materials such as an email newsletter template, a 50th anniversary logo, beer mats, posters, magazine ads.
We received 12 proposals from prospective consultants and interviewed three of the strongest contenders, and we are grateful to all of them and to all the members who have helped in the shortlisting and appointment process. For context, see the Request for Proposals and GOC website & IT user feedback survey – your responses and our next steps.
Watch this space for your opportunity to contribute to the project very soon, by responding to a short survey to help us to articulate the club’s identity, vision & values - as the basis of the design refresh and to serve also as the basis of a new strategic plan.
Our aim is to share the results of this survey here in a website news post, and then a first draft of the new design also by mailshot with those who have contributed before the Annual Outdoor Gathering at the end of July. We will then finalise it based on your feedback after that, and then implement it on the website and other materials by the end of September.
If you have any questions about the project, please contact me. We can't promise that the new look will please everyone, any more than the website does at present, but we are keen to take into account as many diverse views as possible!
Introducing OUT loud
Farhad Divecha, Director of OUT loud writes...
We are thrilled to hear that OUT loud has been selected to undertake the exciting task of refreshing the Gay Outdoor Club's website and brand identity. OUT loud is a dynamic and innovative agency dedicated to creating captivating digital experiences and crafting powerful brand narratives to help brands engage LGBT audiences authentically. With our extensive expertise in digital strategy, we are committed to delivering a fresh and engaging online platform that will effectively represent the Gay Outdoor Club's mission and values.
Our team is passionate about supporting LGBTQ+ focused organisations, and advocating for the visibility and celebration of diverse communities. With this project, we aim to provide the Gay Outdoor Club with a visually striking and user-friendly website that not only captures the essence of the community but also enhances the ability to connect with members and promote outdoor activities.
This project goes beyond aesthetics; we are dedicated to understanding the unique needs and aspirations of the GOC and the wonderful members. By working closely with the team, we hope to build a platform that reflects the club's vibrant spirit and attracts an ever more diverse membership. We’re excited to embark on this collaborative journey, and we are confident that our expertise, creativity, and passion will result in a brand presence that truly represents and empowers the LGBTQ+ outdoor community.
[Photograph of Jerome and me, Directors of OUT loud.]
